Chipotle Mexican Restaurant teamed up with Willie Nelson to release a cover of Coldplay’s “The Scientist” for this video and a charity single to benefit the Chipotle Cultivate Foundation.
The Foundation works to support sustainable agriculture, family farms and culinary education. Among its partners are Jamie Oliver’s Food Revolution, the Land Institute, and Farm Aid, which Willie Nelson organized in 1985 with fellow musicians Neil Young and John Mellencamp to raise awareness of farm-family plight.
This animated film shows a small farm as it transforms into a mainstream factory farm. The number of small farming families has decreased exponentially in the past few decades, either because of factory farming or the selling of farmland to developers.
In my own area, many farm families have either sold their land or transformed into factory farms, and have fought for the right to do so in order to profit or enjoy retirement. But at the same time, there are also families who are desperately struggling to hold on to their land and have fought land developers and corporate farms to keep their homes. But it becomes more and more of a struggle as they fail to compete with factory farming.
I support the rights of any family to use their land as they see fit. I don’t want to see a family living on next-to-nothing if they don’t have to. Factory-farming is, unfortunately, here to stay, but as long as we have organizations that work to promote local agriculture, we as consumers will have a choice.
“The Scientist” is available on iTunes. Proceeds from the sale of the single will go to the Cultivate Foundation.