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How to use nail art to make friends and influence people #SoFabCon

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For SoFabCon this year, I decided to collaborate with the best neighbor and nail gal in the universe, Nails By Tammi, to create some nail art that would stand out and get people talking.

I have a passion for nail art and spend way too much time pinning and instagramming my nails.

When I approached her with the idea to match my nails up with my website for SoFabCon, she jumped right on it and immediately started seeking inspiration and sending me pics. I waited until my new business cards came in, and we went to the store, business card in hand, to find the perfect colors to match up with my logo.

This was the result:



Awesome, right? I even started promoting my nails before SoFabCon by taking three bottles of Sally Hansen nail polish to give away. While Sally Hansen’s latest campaign has been “I Heart My Nail Art,” I asked people to say “Let me see your nails!” to get a free bottle.

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When I got to SoFabCon, I immediately ran into my friend Rebecca E. Parsons, whom I met last year at Reviewer’s Retreat and have worked with on a campaign or two with Social Fabric. I sat next to Rebecca as a group of us dined together in the hotel lobby and she said, “Let me see your nails!” She had no idea she was going to get a free bottle of polish, so she picked out the gorgeous one on the right.

She loved ’em, called them “Great branding” and immediately snapped and uploaded a photo to Instagram.

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That night at the cocktail reception, I walked right up to Mallery Schuplin because I heard SHE had Star Wars nails. Alas, her nails were a blank canvas. I broke my own rules and handed her the purple bottle of polish because, as I told her, “You’re worth it.”

The next morning, I caught up with Rebecca and met Cyn Gagen, who traveled all the way from Canada down here to Arkansas to attend SoFabCon. Cyn was convinced I’d be out of nail polish but asked to see my nails anyway. I showed her, she won the silver bottle and we immediately became friends. Later that day, as we started talking to each other, we realized that even though she lived in Canada, we shared a common bond. She actually lived in the Arkansas town where my oldest brother serves as pastor for the United Methodist Church, and he was her pastor and continues to be Cyn’s SISTER’s pastor. Who also married Cyn’s Sister’s niece. Now, say that five times fast. I haven’t even had TIME to tell my brother this, but here’s me and Cyn:

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Small world, huh? I should also point out that even though we have both lived in Arkansas and I have never lived in Canada, Cyn says “aboat” instead of “about” and I say “sore-y” instead of “sorry.”

I was certain I had crushed everyone with my brilliant nail-branding idea, but then my friend and Reviewers-Retreat-’12-roommate Shanaka of Mama Bee Does had to show up with adorable bees on her nails!



But it’s okay, because we were besties again by 80’s bowling night.


When others asked about my nails, it was also a great opportunity to get out my business card, show them how they matched up, and have them keep it!

See? Nail art isn’t just cute. It has the power to bring people together.



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