The effects of the recession go way beyond the economy. In the past three years, 80 percent of shelters have reported an increase in women seeking help from domestic violence.
October is Domestic Violence Awareness Month, and this year Mary Kay is doing a bit more than cause-marketing to highlight the issue of domestic violence. It has teamed up with Dreaming Tree Films to present Mary Kay Inspiring Stories, a three-part, all-women-crew documentary series that shares real stories of the struggle with and survival of domestic violence.
This series is about more than just “raising awareness;” it is about inspiring current victims of domestic violence to break free from the cycles and get the help they need. Mary Kay is also presenting this documentary to raise funds for The Mary Kay Foundation, which issues grants to women’s shelters in need.
Here is one of the videos from the series, “Give Dreams.”
You can help this cause in three ways:
- Visit Mary Kay Inspiring Stories to watch and share these videos with others
- Be one of the first million people to “Like” Mary Kay on Facebook; Mary Kay will donate $1 for each new fan to the Mary Kay Foundation
- Make a direct donation to the Mary Kay Foundation to support its Shelter Grants program, or make a direct donation to a local shelter.
Mary Kay is also donating $1 from the sale of each of its Beauty That Counts lipstick to the Foundation through Dec. 15. The lipstick is $13, and as someone who owns plenty of lipstick to begin with, I’d rather donate the $13 directly to the Foundation or a shelter; but it’s up to the individual to make that determination.
Those who have read Bellesouth for a while know that I am extremely picky when it comes to cause marketing. After watching these documentaries, I can say with utmost certainty that Mary Kay Inspiring Stories is worth a look. We all know survivors of domestic violence – whether we know they are or not. Sharing this with your group of friends may help someone you know escape a dangerous situation.