Blogger’s block? Use PSAs as quick posts that educate your readers

One of the most memorable PSAs from the Ad Council.

As bloggers are headed out toward spring activities, vacations and blog conferences, sometimes we have to scramble to find material to keep our views steady while we’re on break.

While guest posts are an amazing way to crossover your reader fanbase, public service announcements are great to use as filler, and you can find them all over the Internet.

Although bloggers are not required to occasionally post PSAs as radio and television stations are, they still can provide many great benefits.

PSAs;

- Can be copied and pasted directly from the press release (just add a disclosure that attributes the PSA to the organization in your post);

- Educate your readers on anything from the environment, poverty, education and highway safety;

- Are not sponsored and are for nonprofit use, so need no “nofollow” links, which works positively toward your Google PageRank

There are some very timely campaigns going on right now. For instance, later this spring the National Association of Letter Carriers ( for United States Postal Service) is having its annual Stamp Out Hunger food drive; a great way to remind your readers to leave donations by the mailbox!

Major partying holidays are also great times to run PSAs. The National Highway and Traffic Safety Administration provides grants to local law enforcement to hire overtime employees to watch out for distracted drivers. They run campaigns typically during Memorial Day, Labor Day and New Years’, in addition to other times of the year.  The NHTSA has tons of press releases here.

Other great sources for PSAs:

The AAA Foundation for Traffic Safety: – More traffic safety announcements and statistics

The Ad Council PSA Central: Access to all current campaigns by the Ad Council. Requires a login, but membership is free.

The United Way:  LOTS of amazing material here.

Rock The Vote: It’s an election year, so it’s important to get folks registered to vote! Lots of videos, press releases, and you can even download a widget to your web site that allows your readers access to what they need to register to vote!

There are plenty of nonprofits out there who have press releases that are free for you to use and make some great blogging material.

Do you use PSAs in your blog? What are some campaigns you’ve written about?

Comments

  1. Nicolas Liu says:

    Good idea. I’ll try it sometime. Thanks.
    Nicolas Liu recently posted..What’s The Miles Per Hour?My Profile

  2. Candace
    Twitter:
    says:

    Hmmm…I am still reluctant to post content I did not write. I know that respected traditional print publications do it all the time but I somehow feel a blog is more…personal? I do think it is a good suggestion, though…especially for occasional postings!
    Candace recently posted..Interview with Trudy Ludwig, Author of My Secret BullyMy Profile

  3. nicole
    Twitter:
    says:

    Awesome post! Thanks for sharing. I’m definitely going to take your advice. I’ve been trying to post content 2x daily. And, you’re right, writer’s block kicks in and I’m left wondering what to speak about.
    nicole recently posted..Loreal Telescopic Shocking Extensions Mascara ReviewMy Profile

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